A typical Customer Persona, Small Shop Sally
BACKGROUND: Small Business Owner Worked at retail for 5 years and decided to open her own retail store 1 year ago. Single
DEMOGRAPHICS: Female Age 25-35 Income: $40,000 Suburban
IDENTIFIERS: Calm demeanor Multitasker Bad communication, always busy
GOALS: Provide customers with fashionable items. Steady stream of clients Bring exposure to her brand
CHALLENGES: Getting exposure to her relatively new small business Bringing local clients Small Budget
HOW WE HELP: We can create a shopping cart with an integrated blog where she can share new collections, deals, and events. Local SEO and Social Media marketing will help with getting new clients Corporate branding to make her brand stand out
REAL QUOTES: “Could you help me out on the price? I have a small budget” “How can I make my brand stand out?” “I have no Idea how to work a site, will I be able to upload products and posts?”
COMMON OBJECTIONS: The price is too high Recollection of website content will take a few weeks.
MARKETING MESSAGING: Ecommerce CMS website with Fashion Blog. Also, Logo and branding will be included
ELEVATOR PITCH: We will evolve your brand into a prosperous local business. You will be found easily online and you will love your new logo.